EvaluationsHub vs Khoros CX Insights: From Conversation Analytics to Strategic Evaluation Intelligence
In the age of customer-centric business, understanding what people say about your brand is important—but knowing how to act on structured, multi-source feedback is what drives real change.
Khoros CX Insights (formerly Topbox) is a platform focused on aggregating and analyzing customer conversations across channels. It’s a strong tool for voice-of-the-customer (VoC) teams looking to mine sentiment from support tickets, social media, and chat logs.
But when it comes to automating evaluations, managing internal and external feedback loops, and tracking every metric that matters, EvaluationsHub is in a league of its own.
Let’s explore how these two platforms compare—and why EvaluationsHub is the smarter choice for organizations ready to move from listening to leading.
Platform Overview
What is Khoros CX Insights?
Khoros CX Insights is an enterprise conversation analytics platform that uses AI-powered natural language processing to analyze customer interactions across channels. It’s designed to help brands understand sentiment, identify trends, and improve customer experience by listening to what customers are saying—wherever they’re saying it
.
It’s particularly useful for support and marketing teams looking to extract insights from unstructured data like chat logs, social media, and call transcripts.
What is EvaluationsHub?
EvaluationsHub is a feedback automation and evaluation intelligence platform built for B2B organizations. It enables teams to:
- Automate recurring evaluations (e.g. supplier scorecards, internal reviews)
- Collect and unify feedback from multiple sources
- Track all possible metrics—quantitative and qualitative
- Close the loop with stakeholders through collaborative workflows
EvaluationsHub is designed for organizations that want to professionalize their evaluation processes, eliminate manual follow-ups, and make data-driven decisions across departments and external partners.
Ultimate Comparison Table
| Capability / Feature | Khoros CX Insights | EvaluationsHub |
|---|---|---|
| Conversation Analytics | ✅ Yes – NLP-powered sentiment analysis | ✅ Yes – NLP-powered sentiment analysis |
| Evaluation Management | ❌ Not supported | ✅ Structured, recurring evaluations |
| Feedback Sources | 🌐 Unstructured (chat, social, support) | ✅ Internal teams, suppliers, clients |
| Metrics Tracking | 📊 Sentiment, themes, keywords | ✅ All possible metrics: KPIs, goals, usage |
| Automation | ⚙️ Manual tagging and dashboards | ✅ Full automation of evaluation workflows |
| Loop Closure Tools | ❌ Not available | ✅ Assign actions, track progress, notify teams |
| Customization | 🎨 Dashboard filters and views | ✅ Full branding, templates, workflows |
| Ease of Use | 🧠 Complex setup, steep learning curve | ✅ Intuitive, no-code setup |
| Integrations | 🔌 CRM and social platforms | ✅ 1600+ integrations, native CRM support |
| Security & Compliance | 🔐 GDPR-compliant | ✅ GDPR, ISO-ready, 2FA, role-based access |
| Best For | VoC and support analytics | ✅ Strategic B2B evaluations and feedback ops |
Why EvaluationsHub Is the Smarter Choice
1. Built for Action, Not Just Analysis
Khoros helps you understand what customers are saying. EvaluationsHub helps you act on structured feedback—from internal teams, external partners, and clients—through automated workflows and loop closure tools.
2. Automated, Recurring Evaluations
EvaluationsHub automates the entire evaluation lifecycle—from scheduling and reminders to data collection and reporting. This ensures consistency, saves time, and eliminates spreadsheet chaos.
3. All-Metrics Intelligence
While Khoros focuses on sentiment and themes, EvaluationsHub tracks everything: engagement, completion rates, success criteria, and custom KPIs—giving you a 360° view of performance.
4. Internal + External Collaboration
EvaluationsHub supports feedback from internal teams, external partners, and clients—all in one place. This unified approach enables more balanced, data-informed decisions.
5. Close the Loop with Confidence
EvaluationsHub doesn’t just collect feedback—it helps you act on it. Assign follow-ups, track progress, and communicate outcomes transparently.
When to Choose Each Platform
| Scenario | Best Fit |
|---|---|
| You want to analyze customer sentiment from chat and social media | Khoros CX Insights 🗣️ |
| You need to automate recurring evaluations across departments or vendors | EvaluationsHub ✅ |
| You want to unify internal and external feedback in one platform | EvaluationsHub ✅ |
| You need to track all metrics and close the loop with stakeholders | EvaluationsHub ✅ |
| You want a secure, scalable evaluation platform for B2B use cases | EvaluationsHub ✅ |
| You’re looking to replace spreadsheets and manual follow-ups | EvaluationsHub ✅ |
Final Thoughts
Khoros CX Insights is a strong choice for organizations focused on analyzing unstructured customer conversations. But for companies that need to automate evaluations, unify feedback, and drive strategic decisions, EvaluationsHub offers a broader, more actionable solution.
If your organization is ready to move beyond listening and build a modern, intelligent evaluation operation, EvaluationsHub is the platform to lead that transformation.
