Our founder, Prof. Bert Paesbrugghe, is writing a book on customer-centricity. It is based on his award-winning research (20Th winner of the American Marketing Association best PhD Dissertation), and will guide you through the steps of making an organization more customer-centric. It will be published by Owl Press (Borgerhoff & Lamberigts) in the Fall of 2024. The book will be made available in the main book shops in Belgium, and via the webshop of the publisher, and on Amazon.