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What does being customer-centric mean for key account management?

Voice of

What are the critical success factors of the KAM relationship? Measure satisfaction, needs, and goals in granular detail.


Deploy a customer -focused company strategy, not a sales method. Include the customer’s organization

Buyer and Seller

Truly facilitate the relationships between both organizations One -sided view. Collaborative view.


Prepare communication and action processes for good and less good days.

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