EvaluationsHub vs Custify: From Customer Success to Strategic Evaluation Intelligence
In the world of SaaS and B2B services, customer success platforms like Custify have become essential for managing post-sale relationships, reducing churn, and improving retention. But what if your organization needs more than just customer health scores and lifecycle automation?
What if you need to automate evaluations, unify internal and external feedback, and track every metric that matters—not just after the sale, but across your entire ecosystem?
That’s where EvaluationsHub comes in.
In this article, we’ll compare Custify and EvaluationsHub, and explore why more organizations are choosing EvaluationsHub to power their feedback operations, supplier scorecards, and stakeholder evaluations—not just customer success.
Platform Overview
What is Custify?
Custify is a customer success platform designed to help SaaS companies manage client relationships post-sale. It offers:
- Customer health scoring
- Automated workflows
- Lifecycle management
- Product usage analytics
- Alerts and task automation
Custify is ideal for subscription-based businesses that want to proactively manage churn and improve customer engagement. It integrates with CRMs and product analytics tools to provide a unified view of customer health (selecthub).
What is EvaluationsHub?
EvaluationsHub is a feedback automation and evaluation intelligence platform built for B2B organizations. It enables teams to:
- Automate recurring evaluations (e.g. supplier reviews, internal assessments)
- Collect and unify feedback from multiple sources
- Track all possible metrics—quantitative and qualitative
- Close the loop with stakeholders through collaborative workflows
EvaluationsHub is designed for companies that want to professionalize their evaluation processes, eliminate manual follow-ups, and make data-driven decisions across departments and external partners.
Feature Comparison Table
| Feature / Capability | Custify | EvaluationsHub |
|---|---|---|
| Primary Focus | Post-sale customer success | B2B evaluations, feedback automation |
| Customer Health Scoring | Yes – based on usage and engagement | Yes – customizable scoring for any evaluation |
| Evaluation Management | No | Yes – recurring, structured evaluations |
| Feedback Collection | Limited – mostly customer-facing | Yes – internal, external, contextual |
| Metrics Tracking | Usage, engagement, lifecycle | All possible metrics: KPIs, goals, feedback |
| Automation | Yes – CS workflows | Yes – evaluation cycles, reminders, follow-ups |
| Loop Closure Tools | Tasks and alerts | Yes – assign actions, notify stakeholders |
| CRM Integration | Yes – Salesforce, HubSpot, etc. | Yes – native and 1600+ integrations |
| Customization | Moderate – playbooks and alerts | High – templates, workflows, branding |
| Ease of Use | Intuitive for CS teams | Intuitive for cross-functional teams |
| Security & Compliance | GDPR, role-based access | GDPR, ISO-ready, 2FA, secure AWS hosting |
Why EvaluationsHub Is the Smarter Choice for Strategic Feedback
1. Beyond Customer Success
Custify is excellent for managing existing customers, but it doesn’t support broader evaluation use cases—like supplier scorecards, internal team reviews, or partner assessments. EvaluationsHub is built for these complex, multi-stakeholder environments.
2. Automated, Recurring Evaluations
EvaluationsHub automates the entire evaluation lifecycle—from scheduling and reminders to data collection and reporting. This eliminates manual work and ensures consistency across cycles.
3. All-Metrics Tracking
While Custify focuses on product usage and engagement, EvaluationsHub tracks everything: qualitative feedback, quantitative KPIs, stakeholder input, and success criteria. This gives you a 360° view of performance.
4. Internal + External Collaboration
EvaluationsHub supports feedback from internal teams, external partners, and clients—all in one place. This unified approach enables more balanced, data-informed decisions.
5. Close the Loop with Confidence
EvaluationsHub doesn’t stop at data collection. It helps you act on feedback by assigning follow-ups, tracking progress, and communicating outcomes—building trust and accountability.
When to Choose Each Platform
| Scenario | Best Fit |
|---|---|
| You need to manage the entire customer relationships | EvaluationsHub |
| You want to automate recurring evaluations across teams | EvaluationsHub |
| You’re focused on usage in SaaS | Custify |
| You want to unify internal and external feedback in one platform | EvaluationsHub |
| You need to track all metrics and close the loop | EvaluationsHub |
| You want a secure, scalable evaluation platform for B2B use cases | EvaluationsHub |
Final Thoughts
Custify is a strong choice for SaaS companies focused on customer retention and lifecycle management. But for organizations that need to automate evaluations, unify feedback, and drive strategic decisions, EvaluationsHub offers a broader, more flexible solution.
By enabling teams to track every metric, collaborate across departments, and close the loop with stakeholders, EvaluationsHub transforms feedback into a strategic asset.
If your organization is ready to move beyond customer success and build a modern, intelligent evaluation operation, EvaluationsHub is the platform to lead that transformation.
